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When it comes to caring for your dog, every choice matters — right down to the shampoo you lather into their coat. While sulfates are common in many human and pet shampoos, they’re far from gentle on sensitive canine skin. At Pooey Mu, we believe that what is not in your dog’s shampoo is just as important as what is — a principle we call Essentiologie Canine™.
What Are Sulfates?
Sulfates — such as Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES) — are synthetic detergents used to create the rich foam we associate with “clean.” In reality, they appear on the labels of most dog shampoos, if the ingredients are listed at all. But that lather comes at a cost.
Why Sulfates Can Be Harmful for Dogs
A dog’s skin is more delicate than ours, with a naturally neutral pH. Harsh detergents can disrupt this balance, leading to:
• Stripped Natural Oils – Removing protective oils, leaving skin dry, tight, and prone to irritation.
• Itching and Flaking – Causing redness, itchiness, and dandruff-like flakes.
• Worsened Allergies – Aggravating sensitivities or existing skin conditions.
• Eye Irritation – Stinging and harming the delicate eye area.
In short: what’s strong enough to cut car grease has no place on your dog’s skin.
The Pooey Mu Difference: Sulfate-Free Luxury
Our gentle dog shampoos are crafted with 99% natural, COSMOS-approved ingredients — free from sulfates, parabens, and unnecessary harsh chemicals that can affect your dog's health. Guided by Essentiologie Canine™, we use gentle, plant-based cleansers that prevent irritation while clean effectively and preserve your dog’s natural skin barrier.
Infused with exquisite essential oils from Corsica and beyond, each sulfate-free formula transforms bath time into a soothing, sensory ritual — a moment of luxury pet care as refined as it is effective.
The Bottom Line
Your dog deserves a shampoo that protects, nourishes, without irritation. Your dog deserves to feel beautiful. Choosing a sulfate-free formula means choosing natural dog grooming, comfort, health, and the purest expression of care.
Pooey Mu — elevating care through Essentiologie Canine™.
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