Building Pooey Mu, my luxury natural dog-care brand in Corsica, revealed how different the French and American startup worlds really are. From navigating French bureaucracy, strict regulations, and working in a non-native language, to overcoming real startup challenges like facility changes and design delays, every step strengthened both the brand and the entrepreneur behind it.

Corsica’s rare botanicals, including wild Immortelle and maquis essential oils, combined with France’s high cosmetic standards, allow us to create safe, plant-based, and truly luxurious grooming products for dogs. Early recognition in Corse-Matin, nominations at CosmoPet, and interviews with Formula Botanica highlight our credibility and expertise.

This article shares the journey of building Pooey Mu in France and why every challenge has made our brand stronger, more credible, and more committed to delivering exceptional natural grooming rituals for pets.

Behind every glossy coat is healthy skin — and the right shampoo makes all the difference. Learn why natural, well-preserved, plant-based shampoos and detangling creams outperform harsh chemical ones, and how new EU REACH laws are redefining pet care standards.

“Natural” doesn’t always mean safe. Water-based pet shampoos need intelligent preservation to prevent bacteria, mold, and yeast.

Discover how Pooey Mu’s challenge-tested, EU-compliant system achieves lasting safety while honouring nature’s integrity.

Discover why sulfates like SLS and SLES can irritate your dog’s skin. Learn how Pooey Mu’s luxury, sulfate-free dog shampoos protect, nourish, and keep coats healthy — naturally.