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Behind every glossy coat is healthy skin — and the right shampoo makes all the difference. Learn why natural, well-preserved, plant-based shampoos and detangling creams outperform harsh chemical ones, and how new EU REACH laws are redefining pet care standards.


Corsican Gold for Sensitive Skin

In the heart of Corsica, the Island of Beauty, blooms a golden flower known as Immortelle — celebrated for its soothing and regenerating powers. At Pooey Mu, we’ve infused this rare essential oil into Carezza di Cane, our ultra-gentle shower cream for puppies and sensitive dogs.

Rich in natural actives, Immortelle helps calm irritation, reduce odors, and bring back softness and shine — safely and naturally. Made with 99% natural ingredients and crafted in Corsica, Carezza di Cane transforms bath time into a ritual of care and calm, leaving your dog radiant, relaxed, and beautifully clean.

A touch of Corsican luxury — for the ones you love most.


“Natural” doesn’t always mean safe. Water-based pet shampoos need intelligent preservation to prevent bacteria, mold, and yeast.

Discover how Pooey Mu’s challenge-tested, EU-compliant system achieves lasting safety while honouring nature’s integrity.


Discover why sulfates like SLS and SLES can irritate your dog’s skin. Learn how Pooey Mu’s luxury, sulfate-free dog shampoos protect, nourish, and keep coats healthy — naturally.