Professional insights into getting the very best from every bath.
If you have ever watched an experienced groomer at work, you may have noticed that they rarely apply shampoo directly from the bottle. Instead, they carefully mix it with water in a dilution bottle before applying it with a shower sponge or professional grooming shower.
To many pet owners, this might seem like a way to make shampoo last longer. In reality, proper dilution is about achieving the best possible performance.
A well formulated professional shampoo is designed to work with water. When diluted correctly, it spreads more evenly through the coat, separates the hairs, reaches the skin more effectively and rinses away more easily, creating a gentler and more efficient bathing experience.
Better Coverage, Better Cleansing
One of the greatest benefits of dilution is achieving a more consistent cleanse.
Undiluted shampoo can remain on the surface of the coat, particularly on dense, curly or double coated breeds. Diluting the shampoo first allows it to penetrate the coat more easily and reach the skin where cleansing is actually needed.
The result is a thorough, even wash with less effort and a more consistent finish.
Why Foam Is Not Just About Looks
A rich, creamy foam is more than just visually appealing. It helps carry the shampoo evenly throughout the coat, making application quicker and more controlled.
During our own testing, we've found that Pooey Mu shampoos perform exceptionally well when diluted at 1 part shampoo to 10 parts water and applied with a shower sponge or, for professional groomers, a grooming shower.
The foam moves effortlessly through the coat, helping ensure every area is cleansed while creating a luxurious bathing experience.

Coat Slip Matters
Professional groomers often refer to coat slip, the smooth glide of the coat during bathing, drying and brushing.
Good coat slip reduces friction, minimises tangles and allows brushes and combs to move more comfortably through the hair. Correct dilution supports this by helping the shampoo spread uniformly throughout the coat, leaving it lighter, softer and easier to work with.
Faster Rinsing, Happier Dogs
Anyone who has bathed a dog knows that rinsing can sometimes take longer than the washing itself.
Because diluted shampoo is already evenly dispersed throughout the coat, it rinses away more efficiently, reducing the time spent under running water. This not only makes bathing more comfortable for the dog but also leaves the coat feeling fresh, clean and naturally soft.
Detangling Cream for Lasting Hydration
Dilution isn't limited to shampoo.
We've also achieved excellent results diluting Pooey Mu's Detangling Creams at 1 part detangling cream to 5 parts water. This creates a lightweight conditioning treatment that distributes easily through the coat, providing hydration, improving slip and enhancing manageability without weighing the hair down.
Whether caring for a long coated companion, a curly doodle or a silky spaniel, even application helps every strand receive the same level of nourishment.
All About Technique
One of the biggest misconceptions in grooming is that using more product produces better results.
In reality, professional grooming is about technique and understanding how products perform within the coat. The correct dilution ratio allows a quality formula to cleanse effectively, rinse cleanly and leave the coat healthy, comfortable and beautifully conditioned.
At Pooey Mu, our professional shampoos have been developed to perform beautifully at a 1:10 dilution, while our Detangling Dreams conditioning creams deliver exceptional results at 1:5. Used with a shower sponge or professional grooming shower, they create a rich, luxurious foam that makes bathing both efficient and enjoyable.
Because great grooming isn't about using more product. It's about helping every drop perform at its very best.
