A Bond that Sparked a Brand

Pooey Mu—“My Pooey”—is a love letter to a very special dog I once had. Sadie, affectionately called Pooey, inspired me to love and fully live for 11 short years before her passing in 2020.

Though she never set a paw on Corsica, Pooey’s spirit was carried across the Mediterranean Sea in 2024, following a long-held dream of mine to reside on the Island of Beauty. Here, amid Corsica’s rugged sea cliffs and wild immortelle blooms, where dogs run free, Pooey Mu was born—rooted in deep love, shaped by nature, and guided by a commitment to pure, gentle care.

As a certified organic skincare formulator  I created Pooey Mu’s products out of a desire to offer something truly different: luxurious grooming rituals free from harmful chemicals, sulfates, artificial dyes, and animal-derived ingredients.

Our formulations are plant-based, gentle, and infused with botanicals chosen for both their efficacy and purity. Handcrafted in small batches in France, our dog shampoos and conditioners blend the essence of Corsican nature, ethically sourced essential oils, and timeless French elegance.

Pooey Mu is more than dog grooming; it’s Essentiologie Canine™  - a ritual of care, a celebration of nature’s purest gifts, and an invitation to pamper your dog while discovering the soulful magic of Corsica.

Our journey is one of Love, Legacy, and Living your Dream.

~Sara Grace Newhall, Founder